SEO - Is It Really All About Link Building?

Many people think that in order to carry out search engine optimization and increase the rankings of your site, all you have to do is secure good links linktree alternative. And they are partially right. But is that all there is to it? We're going to say no. Because honestly, if all you had to do was build links, why would you need a professional?

SEO Link Building-What Is It Exactly?

For those of you new to the game, SEO link building is the process by which you secure links that point back to your site on other people's websites. The more links you get, the better.

Of course, there's more to it than all of that. Quantity of links is not all that matters. You also need to worry about the quality of links. In other words, if the link is on a site that is in no way connected to you-if it's completely unrelated-than the link won't do you much good.

Also, the higher the page rank of the site you are linking from, the "juicer" that link is. In other words, if Google values that site, then they value the link more back to you. And as a result, they value your site more.

But Is That All There is to SEO?

But is link building all there is to it? Or is there more?

There's definitely more. First of all, before you even think about link building, you need to optimize your site. What does that entail? Well a few of the things are: 

Properly setting up your meta-tags.

Optimizing your images.

Optimizing your URLs (this is especially important when using Joomla, as the default URLs are terribly long and virtually invisible to Google)

What Else?

Once you have optimized your site, is all the rest link building? Nope. Yes it's a big portion, but you also need to think about other things, such as Google Places optimization all my links in one place. This can include everything from obtaining listings in Yelp and similar directories to developing a Google maps plan.

Why worry about Google Places optimization? Simply put, more people are using Google to find local businesses than ever before. It is crucial that you get in the top 7 (the Magnificent 7, as they are called) to be found and take advantage of local searches. Failing to do so can detract from your new business.

Link Building-You Need It, But You Need More Too

What it really comes down to is this, link building is extremely important. You will not hear argue against that. But search engine optimization is a multifaceted deal. If you hire someone to handle your SEO duties, you need to make sure they are going about it in a variety of ways. That old saying that "you shouldn't put all your eggs in one basket" holds true here. You need onsite SEO, Google Places Optimization, link building and more. And you also need to keep in mind that you need different types of link building too. This should include forums, articles, blogs, and more.

Search Engine Marketing Group is a Houston based SEO company that does, Link building services, PPC management, Google Places optimization in addition to many other Professional services.